How Saturated the DVD Market Has Become Case Study

How Saturated the DVD Market Has Become - Case Study Example The future development of the market will mainly depend on innovation; the company who manages to come up with new things will become the market leader. Blue-ray discs may not perform well because the blue ray players are quite expensive, people may be reluctant to buy blue ray players at a hefty price. It will also be great if companies can offer more space in a disc, it again comes down to innovation and reliability. Making a disc with more space is really difficult; the durability of the disc is another important factor. People will surely buy these discs if they can offer more space and if they are durable. Everything is becoming HD these days so it is important to make discs which can hold and play HD quality movies at a decent speed. Making scratch free discs is also a good idea to lure more customers into buying these modern day discs. These are some really important points which can give a company an edge and have an edge over others is always beneficial and profitable.   The blue-laser process is common to both the DVD types; the protection of the disc has been shrunk by the Blue-ray developers. HD discs have more capacity and a better scope of watching HD videos and other related content. The HD DVD format has not been altered much, the protective layer has not been meddled with and it has been left as it was. HD DVD is the next big thing there are no two ways about this, the picture quality is impeccable and a normal DVD can never match HD DVD but everything comes down to price. HD DVDs are way too expensive and not too many people would be willing to buy it. Normal DVDs can score over HD DVDs when it comes to price. If I were the manager of Toshiba I would employ the strategy of market penetration, similar products already exist in the market hence this strategy must be employed. Blue–Ray DVDs are way too expensive; I would cut down profits and make HD DVDs cheaper.